Pathways to Just Digital Future Watch this tech inequality series featuring scholars, practitioners, & activists It did so by focusing on simultaneous improvements to its business and operational models. Under a new CEO, Jorgen Vig Knudstorp, the company began to leverage digital technology to repair its past mis takes and return to its core value proposition. One hand was doing something that the other didn’t know.” As for its operational model, LEGO’s Press Officer in 2004 described a general lack of information flow in the company: “We had a lot of knowledge silos within the organization. Digital media and video games showed promise, but LEGO was simply not adept at developing them and saw a series of media flops with corresponding losses. In terms of the former, LEGO had diversified itself into digital mediums which distracted from its core product offering-the LEGO brick. In addition to production inefficiencies and supply chain problems, a significant contributor to this loss was the challenge posed by digital transformation, which had begun to take its toll on the company’s bottom line.Īt the core of the problem was LEGO’s misapplication of digital transformation to both its business model and its operational model.
Yet by 2004 the company was in trouble, posting a $140M loss in March of the year and announcing that it would be cutting 500 Jobs. In in the late 1990s and early 2000s, LEGO had taken massive strides into the digital space, producing several generations of interactive websites, console games, and computer media. LEGO Group, a Danish toy manufacturer, offers an example of both the challenges presented by digital technology in the world of physical products as well as the opportunities if digital trends are harnessed and effectively applied across a company’s business and operating models. There will be a total of 9 class sessions.Shifts in digital technology are causing widespread disruptions across many industries, and the toy industry is in no way immune. This class will meet daily (excluding weekends) from Monday, June 22 to Thursday, July 2 from 1:00pm to 4:00pm. Participants will work collaboratively and share their work with others. It’s a great way to explore all that LEGO can do and to experiment with bricks you may not have at home. By the end of the class, they’ll be able to download instructions to build their models with real LEGO bricks. Join MODA for a two-week class in which young designers and LEGO lovers will become Master Builders! They’ll be challenged to design models with digital LEGOs. LEGO Digital Designer is a free software that allows you to build anything you want with digital bricks.
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